New Coke: Whoops, Our Bad

Food
Written By Milo

In 1985, Coca-Cola made one of the boldest and most baffling moves in business history by replacing its iconic formula with New Coke. What followed was 79 days of media crap-storm.

In this episode of The 80s and 90s Uncensored, host Milo Denison breaks down the Cola Wars, the data that led to the decision, and how New Coke became a case study in getting it completely wrong. It’s a story about brand loyalty and what happens when you mess with something people love.

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Milo

Milo is an actor, podcast host and producer, and writer. His most recent book “Gray Skies, Concrete Dreams” is out now.

https://www.milodenison.com/
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